Don’t Miss A Beat; Twitter Drops Fleets


On Tuesday, November 17th Twitter rolled out Fleets to United States users. This is one of the bigger changes Twitter has made, since allowing more than 140 characters in a tweet!

According to Twitter’s definition, “Fleets allow users to share fleeting or transitory thoughts and after 24 hours, they’ll disappear from view. Share personal in-the-moment thoughts with your followers, free of public reactions.”

Of course, this sent Twitter reactions to Fleets into a frenzy. Another platform adds Stories to their features? This was Twitter’s version of Instagram’s version of Snapchat? Stories has certainly become a feature across platforms that’s become enormously popular. And we know Twitter has been playing around with the idea of “disappearing tweets”, as I’m sure many people would be happy to hear. But a replica of Stories almost identical to Instagram Stories is not something I saw coming. Even LinkedIn tried to get into the Stories’ game, after quickly learning maybe Stories wasn’t their forte.

Stories is certainly a fun way to create in-the-moment pictures and videos to share with friends and followers. But isn’t that what Twitter was for anyway? Live reactions to current events, what’s trending, what are people talking about is what people went to Twitter for.

Here’s what you need to know about Fleets:

  • A Fleet can include text, videos, GIFs or photos.

  • Fleets’ authors can see who viewed their Fleets

  • They don’t get Retweets, Likes and are not open to public replies

  • People can reply to your Fleet

  • They disappear after 24 hours

  • If you protect your Tweets, you protect your Fleets

As a Social Media Strategist, I get excited about roll outs like Fleets and see it as a new opportunity for companies and brands to reach their followers in a new, unique manner. I predict Jack Dorsey and his team have an idea of how to monetize Fleets from an advertising perspective and our team will be keeping an eye for that as well. If your brand already has a strategy in place to post on Facebook/Instagram Stories, try giving Fleets a shot and see what type of feedback you receive.

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