Project Name

Client

Missouri Department of Transportation (MODOT)

Campaign

Buckle Up Phone Down (BUPD)

Campaign Objectives

  • Make the crisis personal, emphasizing the responsibility of each driver to protect themselves and improve the landscape of roadway safety for their loved ones.

  • Buckle Up! Take a few moments to properly secure yourself and your loved ones.

  • Put your phone down while driving.

Project Name

Client

Missouri Department of Transportation (MODOT)

Campaign

Speeding

Campaign Objectives

  • Educate drivers on importance of not speeding.

  • Reduce the excessive speed related fatality and serious injury crashes in Missouri.

  • Increase awareness of the relationship between speed and driving conditions.

  • Promote speed enforcement efforts.

  • Make it more personal, proactive vs reactive. Crashes are preventable.

Project Name

Client

Missouri Department of Transportation (MODOT)

Campaign

March Impaired

Campaign Objectives

  • Alert public to enforcement events.

  • Promote not driving impaired.

  • Reduce impaired serious injury crash and fatality rates.

Project Name

Client

Missouri Department of Transportation (MODOT)

Campaign

Child Passenger Safety

Campaign Objectives

  • Education on enforcement efforts and the laws of buckling children in the proper restraint seat

  • Reduce the unbuckled fatality and serious injury crashes as a whole, but especially those involving children in Missouri.

  • Increase child safety seat usage in Missouri.

Project Name

Client

Iowa Department of Transportation (IowaDOT)

Campaign

Zero Fatalities

Campaign Objectives

  • Reach a traffic safety goal of zero fatalities on Iowa roadways by ensuring all drivers slow down, drive sober, focus on the road, stay alert and buckle up.

  • Empower drivers that they can change their own behaviors and save lives.

  • Motivate drivers to be actively engaged in the task of driving when behind the wheel.

Project Name

Client

Iowa Department of Transportation (IowaDOT)

Campaign

Commercial Motor Vehicles

Campaign Objectives

  • Increase safety and awareness with a focus on the top factors that cause CMV crashes, resulting in fatalities;

   o Distracted driving
   o Erratic driving
   o Following too closely
   o Impaired driving