Client: Missouri Department of Transportation

Campaign: Child Passenger Safety

 

Why:

•Education on Enforcement Efforts and Laws of Buckling Children in the Proper Restraint Seat in a simple yet engaging, eye-catching way

 

•Reduce the Unbuckled Fatality and Serious Injury Crashes in MO

 

•Increase Safety Belt Usage in MO

What:

  • Concepts and Scripts

 

  • Project Management

 

  • 30-second Video Ad

 

  • Online Banner Ads

 

  • Mall Tabletop Ad

  • Social Media Organic + Promoted Posts

  • Social Media Quiz

 

 

 

Storyboard

 

 

 

:30 Video Ad

 

 

 

Mall Tabletop Ad

 

 

 

Rotating Banner Ad

 

 

 

Organic Social Media Images

 

 

 

Social Media Quiz

 

 

 

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