Client: Missouri Department of Transportation
Campaign: Child Passenger Safety
Why:
•Education on Enforcement Efforts and Laws of Buckling Children in the Proper Restraint Seat in a simple yet engaging, eye-catching way
•Reduce the Unbuckled Fatality and Serious Injury Crashes in MO
•Increase Safety Belt Usage in MO
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What:
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Concepts and Scripts
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Project Management
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30-second Video Ad
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Online Banner Ads
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Mall Tabletop Ad
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Social Media Organic + Promoted Posts
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Social Media Quiz


Storyboard
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:30 Video Ad
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Mall Tabletop Ad
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Rotating Banner Ad
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Organic Social Media Images
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Social Media Quiz
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