Client: Missouri Department of Transportation

Campaign: Child Passenger Safety

 

Why:

•Education on Enforcement Efforts and Laws of Buckling Children in the Proper Restraint Seat in a simple yet engaging, eye-catching way

 

•Reduce the Unbuckled Fatality and Serious Injury Crashes in MO

 

•Increase Safety Belt Usage in MO

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What:

• Concepts and Scripts

 

• Project Management

 

• 30-second Video Ad

 

• Online Banner Ads

 

• Mall Tabletop Ad

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• Social Media Organic + Promoted Posts

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• Social Media Quiz

 

 

 

Storyboard

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:30 Video Ad

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Mall Tabletop Ad

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Rotating Banner Ad

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Organic Social Media Images

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Social Media Quiz

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