A few weeks ago I was given the opportunity for the second straight year to assist the John Deere Classic’s social media efforts in Silvis, Illinois. For me, being a fan of golf and also someone who works within the digital advertising industry, “working” 10-12 hour da...

August 19, 2016

TV is dead, they say. No one listens to terrestrial radio anymore, they say. Everyone is online and that’s the only way to reach them, they say. While that’s alarming for a Traditional Media Buyer like me, it’s also just not true.

You know what IS true? There is an audi...

Working as a Social Media Strategist, it is imperative to always keep up with the latest changes on the social media platforms. The ever-changing world of social media is always trying to find better ways to please advertisers while also keeping the everyday user from...

Are you ready for new video creative?

One question that comes up a lot when discussing production is how often a client should change their video ads.

To be honest, there isn’t a simple answer to this. As a general rule of thumb, I recommend having at least one new ad pe...

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