As of November 2017, Instagram Stories has over 300 million daily active users. Instagram Stories can be used as a marketing tool that allows you to engage with your followers on a deeper and more personal level. It gives your followers a behind-the-scenes look into yo...

Generation Z,  is the youngest American generation, born in between 1998 and 2016. Generation Z, or Gen Z,  makes up about 25% of the population and will account for 40% of consumers by 2020. Trying to connect with a 16 year old in 2008 versus a 16 old in 2018 is a com...

Influencer marketing is nothing new, but this idea of using influencers with LESS followers is growing. Using influencers with less followers can actually be more successful than using influencers with hundreds of thousands followers. Influencers are everywhere and can...

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