Bucket Media is possibly the first local business to utilize Snapchat’s new OnDemand filter.
Snapchat announced on Monday that these new OnDemand filters are now available for purchase. They allow individuals or businesses to geo-target areas from 20,000 to 5,000,000 square feet with a custom filter that can stay live anywhere from one hour to 30 days.
Adam Mallette, Social Media Strategist at Bucket Media described the company’s strategy, “Snapchat is a very highly utilized form of communication for a wide demographic ... Read more
The live broadcast of the Super Bowl is the most watched event on television and most talked about game online. Agencies like Bucket Media, have a slightly different view on the Super Bowl. Many viewers tune into the Super Bowl to see the two best teams in the NFL face off head-to-head while others tune in to see Coldplay, Beyoncé and Bruno Mars put on an amazing halftime show. We like to tune in to see the commercials.
Super Bowl 50 scored a 49.0 rating/73 share from 6:45 – 10:30 p.m according to the Nielsen ratings, the second highest-rated ... Read more
School starts up in two weeks and the need for one more internship seems essential. I want to make myself the most well rounded candidate I possibly can, but no internship has appealed to me the way Bucket Media’s Internship did.
Bucket Media tailored my internship for me. It was created for my professional goals and previous experience. It was built on the foundation of wanting to improve the area of business I was most interested in, Market Research. I mean, who doesn’t want to know what buying and behavioral trends there are among ... Read more
As a Media Buying Agency, it’s pretty important to know what the upcoming Fall TV landscape looks like. Our world revolves around Nielsen and since new shows have no historical ratings, we use our best judgement and our gut feeling about what might do well. After having a small trailer previewing party in the office, six Bucket employees stretched amongst several demographics, selected a show from each network that we were most excited to watch.
Emily- Quantico “I really like conspiracy shows & it looks like a government scandal I’d ... Read more
Two weeks ago I was given the opportunity assist the social media efforts for the PGA Tour’s John Deere Classic. My main focus was to push real-time scores, stats and interviews to users who followed @JDCLASSIC. It was a great learning experience that also included quite a few “pinch myself” moments as a lifelong fan.
Each day started with a media shuttle (a Lexus SUV) to the tournament. The first day, I received my All-Access credentials which gave me access inside the ropes, practice facilities, media center, interview room, clubhouse ... Read more